RICHFIELD, Wis. (May 6, 2026) — AXCS Equipment, an industry leader in aerial lift equipment, is proud to announce the addition of Matt Ingram as the company’s new Midwest Regional Sales Manager, further strengthening AXCS Equipment’s commitment to strategic growth, customer support, and market expansion throughout the region.
With more than 20 years of experience in sales leadership, dealer development, battery technology, and construction equipment, Matt brings a proven track record of driving revenue growth, building high-performing dealer networks, and developing long-term customer partnerships across multiple industries.
Prior to joining AXCS Equipment, Matt served as Regional Sales Manager for Cratos Equipment, where he successfully expanded dealer and rental house networks throughout seven Midwest states while launching innovative battery-electric construction equipment into the market. His background also includes leadership roles with Crown Battery Manufacturing, NorthStar Battery, Enerpulse, and CTEK Sweden AB., where he specialized in sales management, technical training, product development, and national account growth.
“Matt’s industry knowledge, technical expertise, and relationship-driven approach make him an outstanding addition to our sales organization,” said David Porter, Vice President of Sales for AXCS Equipment. “His experience supporting dealers, rental companies, and contractors throughout the Midwest aligns perfectly with our long-term growth strategy and customer-first culture.”
Throughout his career, Matt has earned recognition as a top-performing sales leader, receiving honors including MVP of the Year, Rookie of the Year, and multiple top sales producer awards. He is widely respected for his ability to launch new technologies into the marketplace, mentor sales teams, and deliver impactful customer training and product demonstrations.
In his new role, Matt will be responsible for managing and expanding AXCS Equipment’s Midwest territory, supporting dealer and rental partners, developing new business opportunities, and continuing to strengthen the company’s presence throughout the region.
“I’m excited to join AXCS Equipment and be part of a team that is passionate about innovation, customer support, and growth,” said Matt Ingram. “I look forward to building strong partnerships throughout the Midwest and helping drive continued success for our customers and dealers.”
